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Protect football culture

Protect football culture

THE ORIGINAL - SV Austria Salzburg - a football club from fans for fans. Since its foundation in 1933 the Club had stood for passionate football but all that changed when Salzburg were taken over by a well known Energy Drink brand in 2005.

 

The traditional logo and the colours purple and white were abandoned for a company logo. Fans who resisted those changes found themselves locked out from the team they supported.  But instead of giving up loyal supporters set up their own club and resurrected Austria Salzburg. So a team that only in 1994 had played in the UEFA Cup Final against Inter Milan found itself in the depths of Austria’s amateur football.

 

The Club started its long way back and in 2015 reentered the world of professional football with promotion to Austria’s 2nd League. But old debts and the long shadow of the “other” Salzburg club wouldn’t allow for this dream to last long and Austria Salzburg had to file for insolvency in early 2016 and accept automatic relegation to the Regionalliga West (3rd League). The club has undergone harsh cost cutting and is being restructured. And in order to continue to resist the total commercialisation of our favourite pastime and to show that tradition does indeed have a future they need help. Football isn’t just about flashy new stadiums, shiny VIP lounges and entertainment. It sits at the very heart of our society and Austria Salzburg stand for honest football and the traditional values of social engagement and integration. Away from the bright lights of a footballing world that’s largely lost touch with its supporters. 

 

Help keep one of the large pockets of resistance against the total commercialisation of football alive and SUPPORT this campaign. Every supporter receives a reward!

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THE ORIGINAL - SV Austria Salzburg - a football club from fans for fans. Since its foundation in 1933 the Club had stood for passionate football but all that changed when Salzburg were taken over by a well known Energy Drink brand in 2005.

 

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